Digital marketing has become an increasingly popular profession in recent years.
This is because the internet and digital technology have become deeply integrated into our daily lives. Think about it: how many times a day do you open Instagram or TikTok, and how often do you see product ads that match your interests?
With the growing number of internet users, more companies are realizing the importance of marketing their products and services digitally.
Moreover, with digital marketing, companies can target their audience more precisely and measurably.
For example: A sneaker brand makes work shoes for men.
Through digital marketing, they can target men aged 20-30 in big cities.
Then, using digital marketing tools, the company can track how many men were exposed to the ad, how many clicked on it, and how many actually bought the product after viewing the ad.
Through digital marketing, all marketing activities can be more effective.
This study of digital marketing is also available at Universitas Bunda Mulia as a specialization in the S1 Digital Business program.
Students who choose the Digital Marketing specialization will study the following topics:
Digital Content Creation and Analysis
Through the internet, we consume hundreds of pieces of content daily. You’ve probably even made content yourself.
In digital marketing activities, each piece of content created is analyzed thoroughly to ensure that it has a relevant and significant impact on the business.
Consumer Behaviour
Consumer behaviour is the study of how customers make decisions to purchase products.
This study investigates what motivates customers to choose a particular product.
Business professionals need to understand this, especially since understanding consumer behaviour helps businesses differentiate consumers, monitor customer retention, predict the market, and understand competition within it.
By understanding consumer behaviour, companies can also create marketing programs that are relevant to each consumer profile.
Market Research
Market research is the process where a company collects and analyzes data about consumers, competitors, and market conditions to identify potential for products and services.
Without conducting proper market research, companies may struggle to make effective decisions and could face more challenges and mistakes.
Companies that perform market research are better able to understand their customers’ needs. And in this digital age, where two-way communication is possible, being sensitive to customer desires is very important.
In class, you will learn step by step how to conduct thorough and correct market research.
Search Engine Marketing
As the name suggests, Search Engine Marketing (SEM) is a form of marketing that utilizes search engines like Google, Bing, and others.
Every internet user has probably used a search engine. With Search Engine Marketing, sellers can advertise so that their products appear when users perform a search.
For example, if you search for “Private Universities in Jakarta” on Google, the search results will likely show websites of universities in Jakarta.
However, if one of those universities is doing Search Engine Marketing, it’s very likely that the top search results will show an ad for their open registration program.
Social Media Management
You’re probably familiar with the term Social Media Management. Essentially, this involves a business managing its social media through regular content publication, communication with the audience, and the creation of various campaigns that support marketing goals.
Customer Relationship Management
Customer Relationship Management (CRM) is a business practice where a company works to manage relationships with customers through continuous communication.
The goal is to interact with, understand, and build long-term loyalty from customers to the brand.
There are many digital methods and tools that can be used for customer relationship management. And this is what you’ll learn in the Digital Business program, specializing in Digital Marketing at UBM.
Studying Digital Marketing at UBM
You can study Digital Marketing in the S1 Digital Business program at UBM. The curriculum for this program is designed to ensure that you gain up-to-date knowledge that aligns with industry developments and needs, so you’re ready to work once you graduate.
Get more information about the S1 Digital Business program here.
You can also find more details about enrollment at Universitas Bunda Mulia by visiting the locations below:
Ancol Campus
Jalan Lodan Raya No.2, Jakarta Utara 14430
Phone: 021 690 9090
Serpong Campus
Jalan Jalur Sutera Barat Kav. 7-9, Alam Sutera, Tangerang, Banten 15143
Phone: 021 8082 1428
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