Marketing is an exciting and dynamic field that thrives on creativity! It’s not just about “selling” products—far from it.
If you’re not yet familiar with the concept of “marketing,” here’s a quick explanation:
Marketing is how companies grab your attention for their products or services, usually through creative messages and engaging content.
The goal isn’t just to sell but to help you understand the product’s benefits, connect with the brand, and eventually become a loyal customer.
For example, when a skincare brand creates fun TikTok content showcasing a skincare routine, it piques your curiosity and makes you want to try their products—that’s marketing.
How is marketing different from sales? Marketing draws you in, while sales guides you to finalize your purchase, like adding items to your shopping cart and checking out.
Imagine a beverage brand creating cute Instagram filters for selfies that also promote their drinks. You’ll likely want to try their product, right? That’s marketing.
The sales process kicks in when you see a “Buy 1 Get 1 Free” promotion at checkout, convincing you to make the purchase.
In essence, marketing builds interest in the brand, while sales ensures the transaction happens.
All these skills can be honed by pursuing a degree in creative marketing. Let’s explore some of the courses you’ll take:
1. Digital & Creative Branding
This course teaches you how to build and manage brand identity in the digital world.
You’ll gain knowledge on creating recognizable brands that forge emotional connections with audiences. From planning campaigns and designing captivating visuals like videos to leveraging platforms like Instagram, TikTok, or YouTube, this course equips you with essential branding skills.
It also emphasizes the importance of consistency and innovation in crafting a strong online brand image.
2. Global Marketing
In this course, you’ll learn how to apply marketing strategies across different countries and cultures.
Global marketing requires a deep understanding of consumer differences worldwide and their preferences. Students will explore challenges like regulatory variations and consumer behavior, preparing them for roles in international brands.
3. Market Research
Market research is vital before launching any marketing activity.
Without proper research, businesses risk losses or even failure. This course teaches you how to gather and analyze consumer data to understand their needs and behaviors.
You’ll learn tools like surveys, interviews, and online analytics to identify market opportunities and design precise, effective marketing strategies.
4. Integrated Marketing Communication
Integrated marketing communication focuses on delivering consistent marketing messages across multiple channels.
From traditional ads like TV and radio to social media and email campaigns, this course covers it all.
You’ll also learn how to craft relevant, engaging messages for your target audience and manage budgets efficiently across various platforms to maximize impact.
5. Digital Content Creation and Analysis
“Content is King!” You’ve probably heard this phrase before—it’s especially true in digital marketing.
Through this course, you’ll learn how to create compelling and relevant content for various platforms, including blogs, social media, videos, and podcasts.
Additionally, you’ll gain insights into analyzing content performance using metrics like views, likes, shares, and conversion rates, ensuring your marketing campaigns are effective.
Study Creative Marketing at UBM
Universitas Bunda Mulia offers a Creative Marketing specialization under its Bachelor of Management program.
This specialization begins in the fifth semester, allowing students to first build a strong foundation in management before diving into retail and creative marketing expertise.
UBM is now open for enrollment for the next academic year. Discover more about the Bachelor of Management program [here].
For further details about enrollment at Universitas Bunda Mulia, visit us at:
Ancol Campus
Jalan Lodan Raya No.2, Jakarta Utara 14430
Phone: 021 690 9090
Serpong Campus
Jalan Jalur Sutera Barat Kav. 7-9, Alam Sutera, Tangerang, Banten 15143
Phone: 021 8082 1428
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