Universitas Bunda Mulia (UBM) is a private university focused on developing education tailored to meet industry demands.
Each academic program and course is designed to prepare graduates to excel in various sectors.
Prepare yourself before applying by recognizing your abilities and talents. It’s time to learn more about the academic programs available at Universitas Bunda Mulia.
Digital Business
Digital Business focuses on studying business aspects related to technology and digital transformation. You’ve probably experienced its application in everyday life, such as through e-commerce apps on your phone.
Digital business continues to evolve, offering numerous opportunities with advancing technology. Therefore, UBM’s Digital Business Program addresses the industry’s demand for professionals skilled in leveraging digital technology for business.
Launched on October 5, 2018 (SK Dirjen DIKTI No. 856/KPT/I/2018), this program offers three specializations starting in the 4th semester: Digital Business Technology, Digital Retail Business, and Digital Marketing.
Learn more about this program on the Digital Business page.
Visual Communication Design (DKV)
Indonesia’s creative industry is rapidly growing, offering promising career opportunities annually. Visual Communication Design (DKV) focuses on communicating messages through visual elements.
Established on June 10, 2003 (SK DIRJEN DIKTI No. 11643/D/T/K-III/2012), the program is accredited “Unggul” by BAN-PT and holds international accreditation.
Its curriculum equips students with the skills to analyze, design, and craft messages visually, offering two specializations in the 4th semester: Graphic Communication Design and Animation & Film Design.
Discover more on the Visual Communication Design page.
Information Systems
The Information Systems program develops skills in designing, developing, operating, and maintaining information systems to support business and management needs.
This program has been offered since October 10, 1995 (SK DIRJEN DIKTI No. 5644/D/T/K-III/2011). The curriculum emphasizes practical expertise demonstrated through certifications, such as the Certified International Specialist Data Visual (CISDV).
Learn more on the Information Systems page.
Computer Science (Informatics)
Informatics covers designing and building basic computing systems, blending theory and practice for managing and advancing computer technology.
Founded on June 10, 2003 (SK Perguruan Tinggi No. 73/D/O/2003), the program adapts to technological advancements and offers two specializations in the 3rd semester: Artificial Intelligence and Cyber Security.
Visit the Informatics page for more information.
Accounting
Accounting encompasses fundamental principles, financial reporting, taxation, and auditing. The demand for accounting professionals, especially those integrating technology, remains high.
UBM’s Accounting program prepares students with a robust understanding of business practices, computerization, and advanced accounting tools. Specializations include Financial Accounting, Tax Accounting, Managerial Accounting, and Auditing & Public Practice.
Learn more on the Accounting page.
English Language
Proficiency in English remains essential in global industries, opening countless career opportunities.
UBM’s English Program, established on August 2, 2007 (SK No. 4121/D/T/K-III/2009), focuses on honing speaking, writing, linguistics, literature, translation, and digital communication skills.
Explore more about the English Program here.
Mandarin Language
The demand for Mandarin proficiency is increasing, offering numerous global opportunities.
UBM’s Mandarin Language Program provides students with international-standard language education (HSK), covering oral and written communication, cultural understanding, and translation skills.
Established in 2008, the curriculum allows students to choose specializations such as Chinese for Business, Teaching Chinese as a Foreign Language, and Chinese Media and Communication.
Learn more on the Mandarin Language page.
Hospitality and Tourism
The tourism industry continually evolves, encompassing accommodations, culinary arts, and recreation, adapting to technological advancements.
UBM’s Tourism Program, established on September 5, 2013, prepares professionals to plan, produce, and manage hospitality services. Students can choose from Executive Accommodation Management, Culinary Arts and Innovation, and Leisure and Event Management in their 3rd semester.
Discover more on the Hospitality and Tourism page.
Communication Studies
Communication Studies examines verbal and nonverbal communication concepts, methods, and processes, including how information is delivered and understood through various media effectively.
In industries, this knowledge is crucial for tasks like public relations strategy and brand development. UBM’s Communication Studies Program, established on June 10, 2003 (SK No. 11102/D/T/K-III/2012), offers two specializations starting in the 3rd semester: Marketing Communications and Digital Communications & Media.
Explore more on the Communication Studies page.
Management
Management focuses on achieving organizational goals through effective human activity integration, covering planning, execution, supervision, and evaluation.
UBM’s Management Program, established on April 4, 1990 (SK No. 5139/D/T/K-III/2011), offers comprehensive studies with specializations such as Financial Investment Management, Human Capital Management, Creative Marketing, Business Strategy & Innovation, and Retail Management & Technology.
Learn more on the Management page.
Psychology
Psychology studies human behavior and mental processes within individual and societal contexts using scientific methods.
As mental health awareness grows, professionals in fields like counseling, child development, education, and workplace psychology are increasingly needed.
UBM’s Psychology Program, established on June 10, 2023 (SK No. 8872/D/T/K-III/2011), offers two specializations: Clinical Psychology and Industrial & Organizational Psychology.
Find out more on the Psychology page.
Data Science
Data Science integrates programming, mathematics, and statistics to extract insights for business applications. It involves algorithms, including machine learning, to analyze data and develop strategies.
UBM’s Data Science Program is independent (not a specialization of another program), focusing on statistics, computer science, and business. Students learn to apply AI technology on big data platforms and develop business intelligence strategies.
Learn more on the Data Science page.
Interactive Design
Interactive Design combines Visual Communication Design with applied sciences like Animation and Media Design, supporting immersive technology and the Metaverse.
Applications include web and mobile interfaces, augmented reality (AR), mixed reality (MR), and virtual reality (VR). As technology advances, the demand for experts in interactive design grows.
Explore more on the Interactive Design page.
Artificial Intelligence
AI is rapidly advancing, creating opportunities in fields like data analysis, machine learning, and policy planning.
UBM offers Indonesia’s first undergraduate Artificial Intelligence program, focusing on creating AI systems that mimic human thinking to solve industrial problems. Students learn algorithms and models such as Machine Learning, Deep Learning, and Computer Vision.
Discover more on the Artificial Intelligence page.
About UBM
As a leading private university, Universitas Bunda Mulia and Akademi Pariwisata Bunda Mulia, under Yayasan Pendidikan Bunda Mulia, have excelled in education for over 34 years.
With the tagline “Bridging Education to The Real World,” UBM provides comprehensive facilities at its Ancol Campus, including the UBM Grand Auditorium, UBM Housing, photography lab, fitness center, and more.
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