Digital Business Student Association of Universitas Bunda Mulia Successfully Hosts Public Lecture “From Planning to Action: Designing Targeted Digital Marketing Strategies”

Digital Business Student Association of Universitas Bunda Mulia Successfully Hosts Public Lecture “From Planning to Action: Designing Targeted Digital Marketing Strategies”

Jakarta, February 13, 2025 – The Student Association of the Digital Business Study Program (EXODUS) at Universitas Bunda Mulia successfully organized a public lecture titled “From Planning to Action: Designing Targeted Digital Marketing Strategies,” held at The UBM Seminar Room, Ancol Campus. The event ran smoothly and was attended by 78 students from the Digital Business Study Program.

This public lecture featured Mr. Ryan Stevan, Creative & Project Director at Metamorphosys, as the keynote speaker. The event aimed to provide in-depth insights into effective digital marketing strategies and the role of gamification in driving digital transformation.

Students had the opportunity to engage in direct discussions with Mr. Ryan Stevan, who shared his experiences and strategies in the field of digital marketing and technology-driven business transformation. The presentation covered various essential aspects, including data-driven digital marketing strategies, SEO optimization, and marketing techniques utilizing gamification.

An interactive Q&A session further fueled participants’ enthusiasm, allowing students to explore the practical application of digital marketing strategies in the industry. The active participation of attendees reflected a high level of interest in the topics discussed.

To conclude the event, the organizing committee presented a Token of Appreciation (TOA) to the speaker as a gesture of gratitude, followed by a group photo session.

Through this public lecture, students gained new insights into how digital marketing strategies can be optimized through gamification-based approaches. It is hoped that the knowledge acquired will help students develop innovative digital marketing strategies aligned with the latest industry trends.

The Digital Business Student Association hopes that similar activities will continue to provide students with practical knowledge applicable to the professional industry.

Universitas Bunda Mulia – Bridging Education to The Real World!