Hi Biemers!
The Digital Business Study Program and the Digital Business Student Association (EXODUS), in collaboration with Dreambox Marketing Agency, successfully held a Public Lecture titled “Digital Branding and Content Creation in the Age of Social Media”. The event took place Onsite on Tuesday, November 26, 2024, at 1.30 PM, in the Lecturer Hall of UBM Serpong Campus.
This Public Lecture featured two inspiring speakers, Mrs. Seruni Lestari and Mrs. Oktavia, who serve as Heads of Digital Strategy at Dreambox Digital Marketing Agency. The event was mandatory for all Digital Business students at the Serpong Campus enrolled in the Digital Branding (BDD02) and Digital Content Creation (BDF04) courses.
The Public Lecture began with an enthusiastic opening by the Master of Ceremony (MC), followed by a welcoming speech from Mr. I Gede Wisnu Satria Chandra Putra, S.Kom., M.M., Secretary of the Digital Business Study Program at the Serpong Campus. His speech encouraged students to gain as much knowledge as possible from these highly experienced speakers in the field of Digital Marketing.
The speakers delivered an insightful and comprehensive presentation, exploring essential aspects of digital branding strategies and content creation in the age of social media. Participants gained valuable insights into the latest trends, practical implementation tips, and strategies for leveraging digital platforms to build strong brands effectively. The Public Lecture also featured an engaging ice-breaking session to enhance interaction and participation.
The Question and Answer (Q&A) session became an interactive moment, with students enthusiastically asking thoughtful questions to the speakers. This discussion added significant educational value for all participants.
The Public Lecture ran smoothly and successfully from start to finish. It is hoped that through this event, Digital Business students at the Serpong Campus can deepen their understanding of digital branding strategies and content creation, as well as apply this knowledge in their daily practice.
We would like to extend our gratitude to the speakers, the organizing committee, and everyone involved in making this Public Lecture a success. See you at the next event, which will undoubtedly be just as inspiring!
Bunda Mulia University, Bridging Education to the Real World.