Public Lecture on Digital Business Transformation Course “From Play to Progress: The Role of Gamification in Driving Digital Transformation” 24 Januari 2025

Public Lecture on Digital Business Transformation Course “From Play to Progress: The Role of Gamification in Driving Digital Transformation”

Jakarta, January 24, 2025 – The Digital Business Student Association (EXODUS) of Bunda Mulia University successfully held a public lecture on “From Play to Progress: The Role of Gamification in Driving Digital Transformation” on Friday, January 24, 2025, at The UBM Seminar Room, 7th Floor, Ancol Campus. The event was attended by 131 Digital Business students from the Ancol Campus.

In this activity, we had the opportunity to learn about digital business transformation directly from PT Seeds. Seeds Finance is a company that provides a social investment platform. This public lecture aims to provide insights into how to use digital technology to invest properly and correctly.

The series of events began at 13.30 WIB with a speech by Mrs. Devy Yurisca Bernanda S.kom, M.M.S.I as the Head of the Digital Business Program and continued with a presentation of material by the PT Seeds team, led by Mr. Willy Tan, Chief Executive Officer of PT. Seeds. Furthermore, students continued with an interactive question and answer session moderated by Mr. Agung Stefanus Kembau, SE.,MBA,CPM, who is also a lecturer in the Digital Business Transformation course.

The session explored various interesting topics, starting from how Seeds performs in investing to what factors influence Seeds’ performance. The activity ended with the presentation of a Token of Appreciation (TOA) and joint documentation.

Through this activity, students gained new insights into how users can learn and discuss investment through digital technology. In addition, they also have the opportunity to build a professional network that can be useful in the future.

We hope that this activity can continue to inspire Digital Business Study Program students to further explore the world of digitalization.

Bunda Mulia University, Bridging Education to The Real World!