Hi Biemers!
The Digital Business Study Program and the EXODUS Student Association, in collaboration with PT Fintek Karya Nusantara, successfully organized a Public Lecture titled “The Role of Innovation in Fintech Success.” The event took place on Monday, December 2, 2024, at 08:00 WIB, onsite at the Lecturer Hall, Universitas Bunda Mulia Serpong.
This public lecture featured an inspiring speaker, Mr. Muhammad Rendi Nugraha, the Commercial Director of PT Fintek Karya Nusantara (LinkAja). The event aimed to provide students with insights into the importance of technological innovation for the success of fintech, especially in Indonesia.
The event began enthusiastically with the Master of Ceremony (MC) leading the program, followed by the singing of the Indonesian National Anthem and the Bunda Mulia University Mars. A motivational speech was delivered by Mr. I Gede Wisnu Satria Chandra Putra, S.Kom., M.M., the Secretary of the Digital Business Study Program at Serpong Campus. In his speech, he encouraged students to seize the opportunity to learn as much as possible from the expert speaker.
During the main session, Mr. Muhammad Rendi Nugraha gave a comprehensive presentation. He started by explaining the main advantages of LinkAja as an innovative fintech platform in Indonesia. He then elaborated on the types of payment systems supported by LinkAja, including its strengths in providing practical solutions for the Indonesian public.
Furthermore, Mr. Muhammad discussed the challenges faced by the fintech industry in Indonesia, such as regulations, data security, and public education. The presentation continued with an exploration of the role of Big Data and Artificial Intelligence (AI) in supporting the company’s operations. He explained how these technologies help LinkAja enhance user experience, analyze consumer data, and create effective business strategies. The session concluded with a discussion of the significant benefits of Big Data and AI in achieving efficiency and sustainable innovation for LinkAja.
During the Question and Answer (Q&A) session, students eagerly asked questions to the speaker. This interactive discussion enriched the participants’ understanding of the implementation of innovation, particularly Big Data and AI, in the fintech industry.
One of the key moments of the event was the signing of a Memorandum of Understanding (MoU) between Telkomsel and Universitas Bunda Mulia. This collaboration aims to support academic development and technological innovation. The MoU was signed by Mr. Purnama Adhiputra (GM Consumer Business Region Western Jabodetabek) representing Telkomsel, and Mr. I Gusti Agung Musa Budidarma, Ph.D. (Head of Academic 1 Bunda Mulia University Serpong Campus) representing Universitas Bunda Mulia. It is hoped that this collaboration will create synergies that benefit students and the educational world.
After the MoU signing, the event continued with a promotion session for the byU card by Telkomsel. In this session, participants were provided with information about the various benefits of the byU card, including flexibility in choosing data packages according to user needs.
The public lecture ran smoothly and successfully from start to finish. It is hoped that through this event, students of the Digital Business Study Program at Serpong Campus will deepen their understanding of the importance of technological innovation in the success of fintech, especially in Indonesia, and be able to apply this knowledge in their daily practices.We would like to express our gratitude to the speaker, the organizing committee, and all parties involved in making this Public Lecture a success. See you at our next inspiring event!
Universitas Bunda Mulia, Bridging Education to the Real World.