Retail refers to the business of selling goods or services directly to consumers in small quantities. Managing and growing a retail business requires specialized skills, especially in today’s digital era where technology has revolutionized shopping and intensified competition.
This is why Universitas Bunda Mulia offers a Retail Management & Technology specialization under its Bachelor of Management program. This specialization begins in the fifth semester, equipping students with the skills to design, manage, and evaluate retail systems effectively.
From selecting the best location and sourcing goods to integrating cutting-edge technology into retail operations, this program covers it all.
Here’s a glimpse of the exciting courses you’ll study in Retail Management & Technology:
1. Service Excellence in Retailing
Interacting directly with customers demands top-notch service quality.
In this course, you’ll learn the theories and techniques behind delivering exceptional customer experiences.
From mastering effective communication and handling complaints to exceeding customer expectations, this course also emphasizes building long-term relationships with customers to enhance loyalty.
2. Merchandising and Category Management
Did you know there’s an art to displaying products in stores?
This course introduces the principles of arranging products to catch shoppers’ eyes.
You’ll learn how to select products suited to your target market, set pricing strategies, and design strategic store layouts. Additionally, you’ll gain insights into managing product categories to boost sales and make shopping easier for customers.
3. Franchise & Retail Marketing
Franchising is a popular retail business model, and this course dives into how to leverage it effectively.
You’ll explore branding strategies, marketing programs, and how to maintain strong relationships with franchise partners.
The course also covers digital marketing strategies tailored for modern consumers.
4. Supply Chain & Inventory Management
Too little stock can lead to lost sales, while too much stock can be costly.
This course teaches students how to ensure products are available on time without overstocking.
You’ll learn to manage supply chains from procurement to distribution, optimizing inventory to maintain efficiency while controlling costs.
5. Retail Operation & Technology
Technology has reshaped the retail industry, and this course equips you with knowledge about modern tools used in retail businesses.
You’ll explore systems like POS (Point of Sale), CRM (Customer Relationship Management), and data analytics. Understanding these tools is essential to improving efficiency and enhancing customer experiences.
6. Retail Financial & Loss Prevention
Managing retail finances isn’t just about calculating profits but also about preventing losses.
This course covers financial reporting, analyzing financial performance, and identifying potential leaks such as theft or operational errors.
7. Retail Business Analysis
Data is a valuable asset in the retail world, and this course teaches you how to leverage data to make business decisions.
You’ll delve into consumer analytics, sales trends, and market insights to design accurate and targeted strategies.
8. Retail Innovation Strategy
Retail businesses must innovate constantly to stay relevant in a competitive market.
This course encourages you to develop fresh ideas to attract consumers.
From adopting the latest technologies to creating unique shopping experiences, this course prepares you to be a trailblazer in retail innovation.
Study Retail Management & Technology at UBM
The Bachelor of Management program at Universitas Bunda Mulia offers several specializations, including Retail Management & Technology.
Starting in the fifth semester, students focus on building foundational management knowledge before sharpening their expertise in retail.
UBM is now open for enrollment for the next academic year. Learn more about the Bachelor of Management program [here].
For more details on enrollment at Universitas Bunda Mulia, visit us at:
Ancol Campus
Jalan Lodan Raya No.2, Jakarta Utara 14430
Phone: 021 690 9090
Serpong Campus
Jalan Jalur Sutera Barat Kav. 7-9, Alam Sutera, Tangerang, Banten 15143
Phone: 021 8082 1428
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