Kuliah Umum “Creative Storytelling and Visual Branding: The Role of Animation, Film, and TV Production in Retail Advertising” Bersama CEO Bekantan Pictures

Jakarta, 25 Oktober 2024 – Program Studi Desain Komunikasi Visual (DKV) mengadakan kuliah umum bertajuk “Creative Storytelling and Visual Branding: The Role of Animation, Film, and TV Production in Retail Advertising” di UBM Seminar Room, Kampus Ancol. Acara ini dihadiri oleh mahasiswa yang menempuh mata kuliah Retail Advertising, 2D Animation Production, dan TV Program Production. Tidak hanya itu, kuliah umum ini juga dihadiri oleh mahasiswa-mahasiswa dari program studi lainnya seperti Desain Interaktif, Sistem Informasi, Informatika dan lainnya.  Kuliah umum ini dibawakan oleh pembicara Bernadus Yoseph S.P.  atau yang akrab disapa Jose Prabowo, beliau adalah Founder dan CEO Bekantan Pictures.

Dalam kuliah umum tersebut, Pak Jose menekankan pentingnya storytelling visual dalam membangun citra brand yang kuat dan berkesan serta menunjukkan bagaimana animasi, film, dan televisi dapat menciptakan koneksi emosional dengan konsumen. Melalui visual dinamis dan cerita yang kuat, brand dapat berkomunikasi lebih efektif dan menarik perhatian audiens. Ia juga membagikan contoh karya Bekantan Pictures yang berhasil memadukan elemen visual dan narasi dalam periklanan ritel.

Acara ditutup dengan sesi tanya jawab yang interaktif, memberikan wawasan tambahan bagi mahasiswa DKV dalam memahami dan menerapkan visual storytelling untuk branding dan periklanan.

Guest Lecture on “Creative Storytelling and Visual Branding: The Role of Animation, Film, and TV Production in Retail Advertising” with CEO of Bekantan Pictures

Jakarta, 25 October 2024 – The Visual Communication Design (DKV) Study Program held a public lecture titled “Creative Storytelling and Visual Branding: The Role of Animation, Film, and TV Production in Retail Advertising” in the UBM Seminar Room, Ancol Campus. The event was attended by students enrolled in Retail Advertising, 2D Animation Production, and TV Program Production courses. Additionally, students from other study programs, such as Interactive Design, Information Systems, Informatics, and others, also participated. The lecture was presented by Bernadus Yoseph S.P., also known as Jose Prabowo, the Founder and CEO of Bekantan Pictures.

In his lecture, Mr. Jose emphasized the importance of visual storytelling in building a memorable and impactful brand image, illustrating how animation, film, and television can create emotional connections with consumers. Through dynamic visuals and compelling narratives, brands can communicate more effectively and capture audience attention. He also shared examples of Bekantan Pictures’ works, which successfully combine visual elements with strong storytelling in retail advertising.

The event concluded with an interactive Q&A session, providing DKV students with additional insights into understanding and applying visual storytelling in branding and advertising.