Tangerang, 18 Maret 2025 – Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Humaniora, Universitas Bunda Mulia (UBM) Kampus Serpong telah berhasil menggelar Semiloka Dosen “Menguatkan Kompetensi Penelitian: Metode Kuantitatif untuk Komunikasi” pada Selasa, 18 Maret 2025 di Lab Gamma, UBM Tower.
Tangerang, March 18, 2025 – The Communication Science Study Program, Faculty of Social Sciences and Humanities, Bunda Mulia University (UBM) Serpong Campus has successfully held a Lecturer Seminar and Workshop “Strengthening Research Competence: Quantitative Methods for Communication” on Tuesday, March 18, 2025 at the Gamma Lab, UBM Tower.
Acara berlangsung di Lab Gamma dan dihadiri oleh dosen tetap, dosen khusus, dan dosen luar biasa Prodi Ilmu Komunikasi Serpong yang antusias mengikuti sesi pelatihan. Semiloka ini dilaksanakan untuk meningkatkan pemahaman dan keterampilan dosen terkait metode penelitian kuantitatif serta penggunaan SPSS sebagai alat analisis datanya.
The event took place at the Gamma Lab and was attended by permanent lecturers, special lecturers, and extraordinary lecturers of the Serpong Communication Science Study Program who enthusiastically participated in the training session. This workshop was held to improve the understanding and skills of lecturers related to quantitative research methods and the use of SPSS as a data analysis tool.
Sumber: Foto/Program Studi Ilmu Komunikasi Universitas Bunda Mulia Serpong
Seiring metode penelitian yang makin berkembang dalam ilmu komunikasi, mengoptimalkan pengetahuan dosen dalam teknik olah data kuantitatif pun kian penting untuk kepentingan akademik sekaligus sebagai pembimbing bagi mahasiswa dalam menyusun tugas akhir mereka. Semiloka dilaksanakan oleh Dr. Ilona Vicenovie Oisina Situmeang. Dalam pemaparan koherensifnya, Ibu Ilona memaparkan tentang desain penelitian kuantitatif, teknik sampling, validitas dan reliabilitas instrumen penelitian, serta penerapan SPSS dalam analisis data komunikasi.
As research methods are increasingly developing in communication science, optimizing lecturers’ knowledge in quantitative data processing techniques is increasingly important for academic interests as well as as a mentor for students in compiling their final assignments. The workshop was conducted by Dr. Ilona Vicenovie Oisina Situmeang. In her coherent presentation, Mrs. Ilona explained about quantitative research design, sampling techniques, validity and reliability of research instruments, and the application of SPSS in communication data analysis.
Acara dimulai dengan pemaparan konsep dasar penelitian kuantitatif, mengenai semiloka yang lalu dilanjutkan dengan sesi refresher course tentang SPSS. Dr. Anis Hamidati, Pjs. Sekretaris Prodi Ilmu Komunikasi, menuturkan bahwa semiloka ini memberikan banyak manfaat pada dosen seraya meningkatkan kualitas penelitian akademik lingkungan kampus.
The event began with an explanation of the basic concepts of quantitative research, regarding the workshop which was then continued with a refresher course session on SPSS. Dr. Anis Hamidati, Acting Secretary of the Communication Science Study Program, said that this workshop provided many benefits to lecturers while improving the quality of academic research on campus.
Sumber: Foto/Program Studi Ilmu Komunikasi Universitas Bunda Mulia Serpong
“Melalui semiloka ini, kami jadi tahu teknik-teknik analisis data yang terbaru serta cara mengaplikasikannya dalam penelitian komunikasi. Hal ini akan berdampak pada pemahaman kami dalam membimbing mahasiswa di lingkungan kampus, terutama dalam melatih siswa dalam mengolah lebih sistematis data skripsi mahasiswa,” jelasnya.
“Through this workshop, we learned the latest data analysis techniques and how to apply them in communication research. This will have an impact on our understanding in guiding students in the campus environment, especially in training students in processing more systematically student thesis data,” he explained.
Sesi diskusi peserta kemudian disuguhi sesi diskusi interaktif yang mana peserta saling bertukar pengalaman dalam menerapkan metode kuantitatif dalam penelitian komunikasi. Prodi Ilmu Komunikasi berharap kegiatan ini dapat berjalan lebih masif dan berkelanjutan lagi. Virgita Septyana, S.I.Kom., M.Si., sebagai Manager Akademik 2A Kampus mengatakan, “Kami berkomitmen untuk terus menghadirkan pelatihan akademik bagi dosen agar mereka tetap relevan dengan perkembangan ilmu pengetahuan dan teknologi.”
The discussion session of the participants was then treated to an interactive discussion session where participants exchanged experiences in applying quantitative methods in communication research. The Communication Science Study Program hopes that this activity can run more massively and sustainably. Virgita Septyana, S.I.Kom., M.Si., as Academic Manager of Campus 2A said, “We are committed to continuing to provide academic training for lecturers so that they remain relevant to the development of science and technology.”
Semiloka ini ditutup dengan sesi foto bersama, menandai keberhasilan acara yang diharapkan dapat memberikan dampak positif bagi pengembangan penelitian di lingkungan akademik UBM.
The workshop was closed with a group photo session, marking the success of the event which is expected to have a positive impact on research development in the UBM academic environment.
Universitas Bunda Mulia, “Bridging Education to the real world”