Recently, you might have often heard people talking about creative marketing. But what exactly is it? Let’s dive into the concept of creative marketing and why it’s gaining so much attention.
Definition of Creative Marketing
Creative marketing is an approach that aims to boost sales efficiently while minimizing costs. This method requires innovation and creativity in marketing strategies.
The foundation of creative marketing often revolves around understanding consumers’ desires and needs when purchasing a product.
Given its significance, creative marketing plays a crucial role that every company should implement. As the name suggests, a creative marketer is expected to demonstrate high levels of creativity and innovation in their work.
Examples of Creative Marketing
Creativity and innovation are at the heart of creative marketing. Here are some practical implementations of creative marketing ideas:
- Monthly Campaign Plans
Promote both old and new products with unique campaigns each month. This keeps the promotions fresh, engaging, and enhances brand awareness. - Brand Animation/Characters
Animations or brand characters make it easier for audiences to recognize the product or company being marketed. - Special Promotions
Conduct promotions tied to specific themes or events. For example, special discounts during “2.2 Sale” or similar events. - Friendly & Unique Service
Collaborate with the customer service team to create a distinct and friendly experience. Examples include using slogans, product-related passwords, fun rhymes, or even personalized greetings for specific users.
Programs at UBM That Teach Creative Marketing
Interested in diving into the creative industry? Or perhaps you feel this career perfectly suits you? Check out these programs at Universitas Bunda Mulia (UBM) to learn more about creative marketing!
Communication Science
This program explores creative marketing comprehensively. Students get the chance to learn and practice the examples mentioned above!
Typically, UBM communication students work on group projects, enabling them to apply the knowledge gained in class directly. These experiences prove invaluable as they transition into the professional world.
Management
This program isn’t just about finance, banking, retail, or human capital! At UBM, the Management program also covers business strategy innovation and creative marketing!
Supported directly by Alfa Group, this program is equipped with a retail and digitalization-focused curriculum. Students also get to visit industries to observe business processes firsthand.
Digital Business
As one of UBM’s newest programs, Digital Business helps you delve deeper into creative marketing. This course is especially relevant in today’s fast-paced digital era!
You’ll study unicorn companies and learn about their systems and rapid development processes.
Conclusion
These three programs are must-haves on your list when choosing a study program! They offer excellent career prospects and are highly sought after in the industry.
For those interested, you can apply online through pmb.ubm.ac.id.
If you need more information about enrolling at UBM, feel free to explore their social media links, contact the phone numbers, or visit the campus locations below.
KAMPUS ANCOL
Jalan Lodan Raya No.2, Jakarta Utara 14430
Tel: 021 690 9090
KAMPUS SERPONG
Jalan Jalur Sutera Barat Kav. 7-9, Alam Sutera, Tangerang, Banten 15143
Tel: 021 8082 1428
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